Are you interested in learning about mobile marketing and how it can help your business? Have you set up a marketing plan? If you have a plan in place already, are you looking to improve it? Is what you are doing now working or is it not helping you business? Are you certain that you are focusing on applying your marketing plan properly? If you don’t have the answers to these questions, then this article and these tips are for you.
Be sensitive to customers sleeping hours when sending out text notifications. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.
Purchase dedicated short codes to ensure the authenticity of your company. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Your short code can lead people directly to your company. Using another company’s short code can also get you into legal trouble. You could be held responsible if you employ an unethical code sharing company.
If there is a call to action in your mobile campaign, promote it to increase the success rate. Using social websites like Facebook and Twitter for your mobile marketing efforts. Promote your campaign on your own website, as well. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
Send out more than one publication so that your audience has a better idea of what your campaign is about. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. There are different types of mobile devices you need to consider when creating a mobile campaign. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Include maps designed for mobile devices on your site to bring in local customers. By including maps, customers can look up your location quickly from their phone.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. That way you make it easy for those who use smart phones to visit your website and access your coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.