There are certain things that you need to know about SEO that can save your ranking. SEO is powerful and if you arm yourself with even the basics, you will have a huge advantage over most other websites. Today, almost everybody does research online on products they are interested in. If you are not leveraging search engine traffic for your business, then you’re leaving a lot of money on the table. Learn SEO correctly and you have a skill that can put your site in front of the entire world. If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. No matter what anyone may tell you or try to sell you; SEO is based on solid principles and not on all of these new tricks and loopholes that you see appearing each month.
The most common SEO mistake made by new webmasters is that they try to use a lot of flash on their website. Flash may make a website cool, but it’s no good for SEO. Flash may help you with the visitors to your website, but search engines can’t see it and therefore it can’t be seen by the spiders.
If you want to get seen by the search engine spiders, you must have content on your site as that’s what they look for. Your ranking will be greatly affected by this. Flash makes your website look good, so if you don’t want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. If you add more text, your site will do better. Your website’s speed matters, not only to your visitors but also to the search engines. If you have a lot of convoluted code on your site’s pages, it can make your site load more slowly, which could count against you with Google. Where possible, try to avoid internal code on your pages and use an external CSS file instead. This simple change to your code can improve loading times and give your site a more smooth loading process. Remember that search engines strive to offer the best matched results to visitors, so you’re trying to convince the search engines that your site is more suited than your competitors. This means your site should be relevant to your visitors as well as appealing to the search engines.
In order for your web pages to rank high you must start formatting your content in a certain way. Webmasters put in the effort to create a masterpiece out of their site but in this process they forget to add relevant content to their site. Always ask yourself before posting any content to your site, will the search engine find this acceptable? Try to add at least 300 to 400 words of content on the pages of your site with 3% – 5% of keyword density. To get even better ranking you should include your keyword in the title of each post. Be careful not to include a large amount of keywords in anything you publish.
See, SEO isn’t as complicated as it seems, just stick to the basics and you will be doing better than most. Just practice your linking strategy, making sure you only link to relevant pages and get as many relevant links pointing to your site as you can and your site will rank higher automatically. Just make sure you’re building links naturally with good amount of internal linking.